The Challenge

Mochi Shoes has successfully evolved from a traditional brick-and-mortar business to a recognized online footwear and accessories brand. Yet, the COVID-19 pandemic presented a new hurdle. With physical stores shutting down due to government-imposed lockdowns, the need to strengthen the brand’s online visibility became urgent. The primary challenge was to improve search rankings and significantly increase online revenue to offset the losses from offline store closures.

The Solution

To overcome these challenges and enhance online performance, Mochi implemented a comprehensive Search Engine Optimization and content strategy. The goal was not only to improve rankings on search engines but also to deliver a seamless user experience for online visitors and mochi define their audience and they convert more significantly by influencing of videos. The following initiatives were executed:

• Developed High-Quality, Engaging Content to provide value to users and improve search relevance
• Enhanced Technical SEO to ensure better website crawlability and overall health
• Implemented Contextual Internal Linking to guide users and search engines effectively across the site
• Optimized On-Page SEO Elements to strengthen keyword presence and page authority

This multi-layered approach aimed to amplify organic visibility, attract qualified traffic, and boost online revenue streams.

The Result

The strategic campaign delivered outstanding results, transforming the website into a vital revenue generator during the pandemic. The key achievements include:

• 465% Increase in Organic Sessions, driving substantial traffic growth
• 200+ Keywords Secured Top 3 Rankings on SERPs, enhancing visibility
• 18X Growth in ROI, demonstrating strong returns from organic efforts
• 375% Increase in New Users, expanding the customer base
• 1 Prestigious Industry Award Won, recognizing campaign success

Mochi Shoes not only navigated the challenges of the pandemic but emerged with a stronger, high-performing digital presence.