How Magnetism Fashion Achieved 80% Revenue & 35% Traffic Growth with Targeted Digital Marketing Strategies

Magnetism Fashion, a women-led fashion brand, increased online sales by 80% and website traffic by 35% through targeted digital marketing. With influencer partnerships, user-generated content, and social media campaigns, the brand built trust and expanded its reach. SEO optimization, promotions, and engaging storytelling turned their online store into a high-converting, fashion-forward platform—proving the impact of tailored marketing on eCommerce growth.

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Client Overview

Magnetism Fashion is a fast-growing, women-led fashion brand based in India, known for its bold, trend-driven designs. The label specializes in premium co-ord sets, chic crop tops, elegant dresses, and modern ethnic wear all crafted to celebrate style, comfort, and individuality.

Driven by the belief that fashion is a tool for self-expression, Magnetism Fashion empowers women to feel confident, beautiful, and unapologetically themselves. The brand proudly promotes inclusivity, designing outfits that complement every body type and encourage women to own their unique style.

Whether it’s for daily wear, special occasions, or festive celebrations. Magnetism Fashion combines contemporary trends with quality craftsmanship making every outfit a statement of confidence.

Company Overview

  • Client Name Magnetism Fashion
  • Industry E-Commerce
  • Time Period 3 Months

Objective

  1. Increase brand visibility on social platforms and search engines
  2. Drive targeted traffic to their website organically and through paid ads
  3. Improve engagement rates with authentic content and real customer stories
  4. Boost online sales and repeat purchases through conversion-focused campaigns

Challenges in Marketing

Limited Online Visibility

The brand struggled to appear in front of potential customers through organic channels. Their website ranked low on search engines, making it hard for new audiences to discover them. Without strong SEO or online presence, they lost out on valuable traffic.

Low Social Media Engagement

The brand’s social media pages lacked energy and consistency. Their posts failed to grab attention, and followers didn’t interact with the content. Without entertaining, informative, or visually appealing posts, the pages looked inactive and failed to grow the audience.

Poor Use of Customer Reviews and UGC

The brand collected positive reviews and user-generated content but didn’t showcase them properly. They missed the chance to build trust by displaying real customer experiences, testimonials, or social proof that could influence new buyers.

Ineffective Conversion Strategy

Visitors came to the website, but most left without taking action. The site lacked clear calls-to-action (CTAs), optimized landing pages, and persuasive content to convert traffic into paying customers. Without a strong funnel, they couldn’t turn visitors into leads or sales.

 

Marketing Strategies & Solutions

Social Media Campaigns

We design visually appealing posts, reels, and stories for Instagram and other social media marketing platform that showcasing real and potential customers, product highlights, and special offers. Collaborated with micro-influencers to reach fashion-conscious audiences specially women.

Content Marketing & Storytelling

Revamped the brand’s blog and product descriptions to align with their mission of inclusivity, empowering women, and highlighting quality fashion.

Influencer Partnerships

Worked with lifestyle and fashion influencers to promote Magnetism Fashion’s collections through authentic content, discount codes, and giveaways.

Targeted Promotions & Offers

Implemented limited-time offers for new visitors (e.g., “20% OFF with code FIRST20”) and retargeting campaigns for abandoned carts.

SEO Optimization for Organic Reach

Optimized website structure, product pages, and blog content with relevant keywords to rank higher on Google and attract organic shoppers.

 

Result we achieved

Instagram Growth – 70% Increase in Followers

We revamped the content strategy with visually appealing, relatable, and consistent posts. As a result, the brand’s Instagram following grew by 70%, with noticeable improvements in daily likes, comments, and shares.

Website Traffic – 35% Surge in Organic Visitors

Our SEO optimization and content marketing efforts paid off. The website saw a 35% rise in organic traffic as more people discovered the brand through search engines and engaging content.

Conversion Rate Doubled – From 1.1% to 2.3%

By redesigning landing pages and product pages, simplifying navigation, and using persuasive CTAs, we doubled the conversion rate. Visitors were not just browsing, they were taking action.

Revenue Boost – 80% Growth in Total Sales

Strategic marketing campaigns, product promotions, and optimized funnels led to a remarkable 80% jump in overall revenue within three months.

Repeat Purchase Rate Increased – From 12% to 20%

With effective remarketing, personalized email campaigns, and loyalty incentives, we increased the repeat purchase rate by 8%, turning one-time buyers into loyal customers.

 

70%

Instagram Growth

35%+

Organic Website Visitors

2X

Conversion Rate

80%

Sales Increases

8%+

Repeat Purchase Rate

21%

Bounce Rate Decreases

 

 

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